Thrive with a 360° view of your prospects and customers.
Effectively manage your contacts and company relationships with a 360° view. Your contacts are enriched with powerful data on where they've been, what they've downloaded and viewed, and even insight into their social media and likelihood to buy.
Enjoy a 360-degree view of contacts and related companies with rich demographical and behavioral data. The contact dashboard shows all the collected information and a complete activity history, showing how he or she engages across the website, emails, social media, and other marketing channels.
Define key stages of your marketing process and watch contacts progress through to the sale. Powerful campaigns can guide contacts from stage to stage, collecting and reporting progress the whole way.
Oppstimize allows for countless ways to collect data. Custom fields allow you to build out data sets catered to your industry and particular business. Collection can be done across any marketing channel, and down to specific page views, length of a video view, click of a specific email link - it's all there.
Powerful and dynamic audience segmentation features are available cross-platform to power campaign interactions, email sends, create content variations, reporting and many other activities.
Useful prospect and customer data should not be trapped in your marketing platform. Use the power of open source integration, plugins, and APIs to send or receive data between CRM or other business systems to trigger more automated and personalized marketing and internal company responses and intelligence.
Lead a nimble community of marketers that aspire to make every customer journey purposeful and personal.
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