Tracking + Scoring
Lead conversion is easier when you can prioritize who should be getting the attention.
Tracking activity and scoring visitor and customer interactions help put attention where it is needed most. See who is hot, who is not, and uncover patterns in lead conversion and purchasing behaviors.
Ensure action is taken on a hot prospect.
Establish point triggers that fire an action when a contact or company meets a defined threshold. Triggers can be used to send emails to visitors or internal audiences, push contacts into campaigns, change tags or segments, or send them to CRM.
Build lead conversion rules easily.
Increasing or decreasing points of a contact and/or company allows marketing and sales to understand the trajectory of a prospect or customer sale. We make it simple to build rules that act globally, as part of a campaign, or even to change scores ad on-demand as a user.
Get visibility to the hottest prospects or customers in the system.
Learn from reporting that shows progression of scoring over time, points by geography, those with the most points, and top events and actions that are driving scoring totals and lead conversion.
